When running the Seattle Rock n Roll half marathon, I ran past many inspiring signs. There were the sponsor signs that informed us of the companies that support our efforts. There were the random signs hand-written by the crowds of people there to cheer us on. Always inspirational: “Pain is temporary, pride is forever.” Another favourite: “That’s not sweat, that’s your fat cells crying”. And one in particular I want to share: “Stop reading, keep running”. This sign catches the eye, because it exists. People are drawn to read signs automatically, whether running, walking, cycling or driving by. And when you have 26,000 people running by in a matter of a few hours, it’s a fantastic way to advertise your message and build brand awareness. Imagine the possibilities.
Cindy, Sales & Marketing for Expand A Sign Canada