The Challenge: Molson’s had been using the traditional style of instant canopy for years. Everyone uses the standard style of instant canopy as that is all that has been available in the past. As a result every sponsor’s instant canopy/tent looks the same at events and no company or brand really stands out.
The Solution: After testing an Expand A Sign Ex-Dome instant canopy, Molson’s decided to use the Ex-Dome for three of their beer brands. True the Ex-Dome costs a bit more but Expand A Sign delivers value for money. A Molson’s Rep told us that they get complimented on their Ex-Dome all the time. It folds down smaller so will fit in a compact car, it has 11 feet of headroom vs. 7 feet in a traditional instant canopy so that roll up banners etc fit easily inside, has a 20% larger branding area so that your brand or company is more visible – who doesn’t want more branding for their dollar, can be printed on the outside & inside of the dome, Stands out at events due to its shape and the frame is made of aircraft grade aluminum so that it is very durable. No wonder Molson’s gets compliments on their branded Ex-Domes when people see them.